![]() Let’s see how Angry Birds has evolved casual games and gamers towards midcore features - with Angry Birds 2, having multiple progression paths, daily quests, Arena and gacha. The game was simply perfect for the iPhone screen. The game was also boosted by the rise of iPhone and App Store. Rovio rose to fame with launch of its iconic smash hit Angry Birds title in December 2009, the game with its simple mechanics and ease of use on mobile enchanted masses of casual players and opened the world of games to many first time gamers, across the globe. Rovio Entertainment has seen unprecedented growth this year by experimenting and evolving it’s holster of casual games. Let’s look at how some top developers have successfully identified this gap and are experimenting to engage this audience. In short these veteran casual players may find the climb of casual games too shallow, but midcore too steep!īut this gap between casual and mid core genres can also be a window of opportunity. This mass of matured veteran casual players may want to make a transition to more intricate gameplay but may be wary of high entry barriers, grinding, wait timers, base building, troop training, managing economies, social pressure of clans and the cognitive load of making strategies that conventional midcore games need (See midcore loops above). ![]() How to design for maturing casual players
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